Most frequent types of studies

Product Development: Products and Services testing
Including testing of concepts, prices, design, packaging, and communication tests

Market Strategy and Consumers’ segmentation

• Usage, Needs & Attitudes
• Need-state segmentation

Brand Health
Brand Equity and detailed brand diagnostics

Brand and Communication Tracking
Continuous or periodical

Customers Relationship

• Loyalty and Customers’ Satisfaction
• Mystery Shopping

Business-to-business
Corporate development, Corporate & Environmental responsibility

Common methodology

Quantitative research

Interviews

• in home
• in hall
• in street
• exit
• F2F (personal)
• phone
• on-line

Semi-etnography

Qualitative research

FG - Focus Groups

• online
• F2F
• minigroups
• in-situ

In-depth interviews

• f2f/phone
• individual
• pair
• triads

Online chats

Mystery shopping

• visits
  
• calling
  
• mailing

Desk Research