Most frequent types of studies
Product Development: Products and Services testing
Including testing of concepts, prices, design, packaging, and communication tests
Market Strategy and Consumers’ segmentation
- Usage, Needs & Attitudes
- Need-state segmentation
Brand Health
Brand Equity and detailed brand diagnostics
Brand and Communication Tracking
Continuous or periodical
Customers Relationship
- Loyalty and Customers’ Satisfaction
- Mystery Shopping
Business-to-business
Corporate development, Corporate & Environmental responsibility
Common methodology
Quantitative researchInterviews
- in home
- in hall
- in street
- exit
- F2F (personal)
- phone
- on-line
Semi-etnography
Qualitative researchFG - Focus Groups
- online
- F2F
- minigroups
- in-situ
In-depth interviews
- f2f/phone
- individual
- pair
- triads
Online chats
Mystery shopping
- visits
- calling
- mailing
Desk Research