taking learnings from other sectors and offering
leading edge solutions to marketing issues

rather than data

Delivering knowledge and insight

We look

at the bigger picture and the details

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Our Mission

Consumer research is our vocation, because we like meeting and talking with people, and we believe that it is the consumer or customer who knows best what he/she need, and who in the end determines the fate of products, brands, corporations and economics.

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We are a dedicated team

of trained research experts with background in sociology, statistics, psychology, communication and economics.

We have a wide range of experience in both consumer and business to business research and expertise in diverse categories and sectors of the Czech and Slovak markets.

Services

Branding

Today’s commercial environment creates many issues for brands. Successful branding and communications solutions is about energy

Innovation

Innovation should be driven by the right consumers combining creativity and discipline at every stage. Striking the right balance delivers the best results.

Market strategy

Creating a competitive advantage and maximising profitability through a detailed understanding of a category and market

Other

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Reasons to work with us...

Dynamic approach

taking learning from other sectors and methodology

knowledge & Insights

For every client we create knowledge, based on, but beyond, data or information

Effective solutions

offering effective solutions to marketing issues

Discipline & Reliable

Planning projects is mainly about discipline and consistency

Individual approach

We look for specific solution rather than universal techniques

Long term experience

We are more than 25 years already in MR

Independent Czech company

We have only Czech owners engaged in the company

World network heritage

We were a member of the international network for more than 13 years and we coordinated many projects worldwide

Marketing science knowledge

We apply our knowledge of modern marketing techniques and methods

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