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Our Philosophy

We are pragmatists and believe that it´s about time to reinforce objectivity of marketing or if you prefer a term borrowed from arts, to introduce „Neue Sachlichkeit“.

The recent developments following the financial and economic recession suggested a need to return to grassroots, and to more respect what consumers have to say. The new technology available for the industry provides the needed tools.

We have always tried to enhance our offerings with the international standards at every stage of research. That´s why we were among the first research agencies in the Czech Republic to join ESOMAR and to introduce acknowledged standards of quality. We also are founding member of SIMAR.

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